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PHILANTHROPY INITIATIVES

Characteristic town: Innovating amid a picturesque landscape and prospering with the city

The process of urbanization is shifting from “scale and speed” to “quality and character”. Thanks to the “Yintai + scenery” mode, the multiple advantages of the Xiannv (Fairy) Lake project in Daicun, Hangzhou empowered by Yintai has been magnified, boosting the progress of urbanization.

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Established Master of Social Enterprise Management (MSEM) program to nurture talent for the philanthropic and public interest sector

In 2014, Yintai Foundation and Peking University Guanghua School of Management jointly established the first Master of Social Enterprise Management (MSEM) program in China to nurture talent for the philanthropic and public interest sector in China. This is the eighth year Li Jia has been engaged in the philanthropic sector. She has always been proud of her decision to enroll in the Master of Social Enterprise Management (MSEM) program at Peking University Guanghua School of Management.

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Development and marine ecological conservation

Yintai has always been committed to marine ecological conservation, and has approached the development of Sanya’s Dongluo Island in adherence to the principles of conservation. The three major ecological restoration projects it has undertaken, namely the greening project, propagation and release, as well as coral relocation, promote continued optimization of the ecological environment and ecosystems of surrounding waters.

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Living, creating and winning together: A spiritual habitat for the young

In May 2020, the first store of 12 Light Years Dozen Sunshine became a tenant at the Gen Z block of Hangzhou Hubin Yintai in77. As a traffic operating platform, in77 is very familiar with current market trends and consumer preferences. It has optimized its operating methods, continually empowering brands and creating a “spiritual habitat for the young”.

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