YINTAI

On March 25, Yintai Foundation and Yintai Foundation Group participated in Earth Hour activities organized by the World Wide Fund for Nature (WWF).

As Yintai Group’s professional asset management platform, Yintai Foundation Group organized multiple events in Beijing, Hangzhou and Chengdu to support Earth Hour activities. At 20:30 that night, large landmark buildings such as Beijing Yintai Centre and Hangzhou Hubin Yintai in77 switched off the lights on their facades, urging the public to save energy and reduce emission, and advocating a low-carbon lifestyle. As for activities that day, Yintai Foundation Group teamed up with WWF, One Planet Foundation and other organizations to hold public interest talks on nature education and charity night runs. In the subsequent charitable donation and auction, Yintai Foundation Group donated all the funds raised to One Planet Foundation to help with the recovery of more endangered species and habitats.

This was the fifteenth consecutive year that projects under Yintai Foundation Group, such as Beijing Yintai Centre, have participated in Earth Hour activities. For years, Yintai Group has actively practiced the green development philosophy, and implemented China’s “dual carbon” strategy. With Yintai Foundation as the platform and leveraging all its business units, Yintai has always striven to give back to society, and has created a strategic public interest model based on a platform mindset and shared value. Yintai staff has used concrete actions to show that they adhere to and undertake social responsibility.