In 2014, Yintai Foundation and Peking University Guanghua School of Management jointly established the first Master of Social Enterprise Management (MSEM) program in China to nurture talent for the philanthropic and public interest sector in China. This is the eighth year Li Jia has been engaged in the philanthropic sector. She has always been proud of her decision to enroll in the Master of Social Enterprise Management (MSEM) program at Peking University Guanghua School of Management.