YINTAI

The Stevie® Award winners of the 2022 19th “International Business Awards” were announced on August 15. Hangzhou Hubin Yintai in77 won the Gold Stevie® Award in the Art, Entertainment & Public - Cultural Event category on the back of the nationwide premiere of the Under One Person Exhibition, beating more than 3,700 commercial submissions by organizations from 67 countries.

Stevies means “crown” in Greek. Established in 2002, the Stevie® Awards, deemed the “Oscars” of the business world, are the world’s premier and most influential business awards. In particular, the “International Business Awards” are among the world’s leading business award programs, and attract award nominations from numerous organizations from more than 60 countries and regional organizations. The program is a key award category of the Stevie® Awards.

Innovative setting offers one of a kind commercial space

The nationwide premiere of the Under One Person Exhibition was officially unveiled in April 2021. The unique connotations of “I have my way” expressed in the Under One Person exhibition not only dovetail with the diverse characters and pursuits of the younger generation, but also forms a strong identity at the emotional level with them. This coincides with in77’s anticipated concept of “walking with the young”. Understanding the spending habits and preferences of younger consumers have helped in77 create a unique exhibition experience for them that they love. This narrows the distance with younger consumers, and provides new ideas for rejuvenating commercial real estate projects.

Living with the city and becoming the spiritual abode for the young

In the last two years, continued careful operation has seen in77’s “All In Here. All In Now.” brand make an indelible impression on consumers. Yintai in77 is also a favorite shopping destination for Hangzhou’s younger crowd. In fact, in77 has always been an industry leader when it comes to attracting young consumers and business innovation. The last few years, in77 has continue to tap the two-dimensional culture with a series of events, namely, the nationwide premiere of the Identity V Exhibition in 2020, the nationwide premier of the Tianguan Cifu manga exhibition in 2021, and the ongoing authorized Mondstadt-themed Genshin Impact Exhibition in 2022. The complex continues to provide rich settings for younger consumers to interact socially, bringing together things that they love, so that the core philosophy of “becoming the spiritual abode for the young” is achieved.

Going forward, in77, adhering to the philosophy of “living with the city”, will not be boxed in by commercial imagination, and will remain open and inclusive. Based on its “All In Here. All In Now.” brand, it will continue to harness urban cultural value, create and provide events and offerings that resonate with the younger crowd, and help develop a new international consumption pattern in Hangzhou.